With a meticulous eye for pattern and a highly creativeĀ style,Ā CarolineĀ CecilāsĀ prints have been available exclusively to interior designers ā until now. We partnered with the fine artist and textile designer to launch our first everĀ decorative pillow collection. Featuring minimalist, hand-painted designs printed onto Belgian linen, theseĀ throwĀ andĀ lumbar pillowsĀ celebrate the spirit of Morocco and pair beautifully with our entire assortment. Take a video tour of Carolineās studio and seeĀ how she developedĀ these one-of-a-kind pillowĀ prints.
Tell us a bit about your artistic background.
My grandmother was a professional watercolorist, and she taught me how to paint growing up. After earning my degree from Parsons School of Design, I started working in the industry. I was recruited by Target and joined their design team in Minnesota. From there, I moved to the Bay Area where I worked in Silicon Valley as a design director for two different companies. After working at the director level, I felt passionate and prepared to launch my own brand, creating hand-painted and printed textiles for interior design showrooms.
Tell us a bit about your artistic background.
My grandmother was a professional watercolorist, and she taught me how to paint growing up. After earning my degree from Parsons School of Design, I started working in the industry. I was recruited by Target and joined their design team in Minnesota. From there, I moved to the Bay Area where I worked in Silicon Valley as a design director for two different companies. After working at the director level, I felt passionate and prepared to launch my own brand, creating hand-painted and printed textiles for interior design showrooms.
How did the collaboration with Parachute come together?
As a female entrepreneur, Iāve been super inspired by the brand that Ariel Kaye (Founder and CEO) has built, and Iāve had my eye on Parachute since its early stages. Ariel and I happened to be at a conference together, and I approached her with the idea of collaborating. At the time, Parachute hadnāt experimented with any bold or graphic prints in their assortment, and I saw an opportunity to share my art. I also knew that the design and manufacturing processes at Parachute would be treated equally ā and thatās very important to me. There is a lot of integrity on how the products at Parachute are made, which aligns with my own business philosophy. Overall, it was a very natural and seamless partnership!
How did the collaboration with Parachute come together?
As a female entrepreneur, Iāve been super inspired by the brand that Ariel Kaye (Founder and CEO) has built, and Iāve had my eye on Parachute since its early stages. Ariel and I happened to be at a conference together, and I approached her with the idea of collaborating. At the time, Parachute hadnāt experimented with any bold or graphic prints in their assortment, and I saw an opportunity to share my art. I also knew that the design and manufacturing processes at Parachute would be treated equally ā and thatās very important to me. There is a lot of integrity on how the products at Parachute are made, which aligns with my own business philosophy. Overall, it was a very natural and seamless partnership!
We have a few different categories, including bedding, bath, decor. What inspired the decision to partner on pillows, specifically?
When we started discussing the concept for the collaboration, we immediately zeroed in on pillows ā itās a great category for print and pattern. Iāve always been a huge fan of how Parachute has made a minimalist home accessible, warm and livable. I knew throw pillows would cater to ā and enhance ā that aesthetic.
We have a few different categories, including bedding, bath, decor. What inspired the decision to partner on pillows, specifically?
When we started discussing the concept for the collaboration, we immediately zeroed in on pillows ā itās a great category for print and pattern. Iāve always been a huge fan of how Parachute has made a minimalist home accessible, warm and livable. I knew throw pillows would cater to ā and enhance ā that aesthetic.
How would you describe each print?
At the start of the collaboration, we identified the theme as Moroccan minimalism.Ā Interpreting the motif was a very immersive experience ā thereās so much rich pattern history in the country. It was an excellentĀ creative exercise capturingĀ the essence of that visual language whileĀ adding my own spin. Once we knew what we wanted for the overall look of the collection, we decided on designingĀ three different prints ā one that wasĀ bold and graphic, one that wasĀ small scale yet denseĀ and one that wasĀ small scale and sweet. I think we crafted a beautifulĀ homage to the textiles and patterns found in Morocco.
How would you describe each print?
At the start of the collaboration, we identified the theme as Moroccan minimalism.Ā Interpreting the motif was a very immersive experience ā thereās so much rich pattern history in the country. It was an excellentĀ creative exercise capturingĀ the essence of that visual language whileĀ adding my own spin. Once we knew what we wanted for the overall look of the collection, we decided on designingĀ three different prints ā one that wasĀ bold and graphic, one that wasĀ small scale yet denseĀ and one that wasĀ small scale and sweet. I think we crafted a beautifulĀ homage to the textiles and patterns found in Morocco.
What are a few ways to style these pillows at home?
This pillow collection can be styled in a variety of ways. You could place pillows in your entryway, on your bed, and/or on sofas or chairs in your living room. Itās extremely versatile, and our intent was to give people options to play with throughout the home.
What are a few ways to style these pillows at home?
This pillow collection can be styled in a variety of ways. You could place pillows in your entryway, on your bed, and/or on sofas or chairs in your living room. Itās extremely versatile, and our intent was to give people options to play with throughout the home.
Why is this launch with Parachute a milestone for your business?
The partnership marks my first foray into the retail space. Iāve been lucky to have my prints in some of the most beautiful homes and studios in the country through my work with interior designers. With this collaboration, I am able to bring the same level of quality and authenticity to a much larger audience at the retail level. Itās been an incredible experience working with the Creative team at Parachute, and after a year of ideating and development, Iām thrilled to see these pillows on the Parachute ecommerce site.
[Ed. note: This collection has sold out.]
Why is this launch with Parachute a milestone for your business?
The partnership marks my first foray into the retail space. Iāve been lucky to have my prints in some of the most beautiful homes and studios in the country through my work with interior designers. With this collaboration, I am able to bring the same level of quality and authenticity to a much larger audience at the retail level. Itās been an incredible experience working with the Creative team at Parachute, and after a year of ideating and development, Iām thrilled to see these pillows on the Parachute ecommerce site.
[Ed. note: This collection has sold out.]
