Known for its timeless wardrobe classicsĀ and homeĀ decor,Ā JenniĀ KayneāsĀ lifestyle brand reflects theĀ casual elegance of the founder herself.Ā To celebrate the launch of the limited editionĀ Parachute x Jenni Kayne collection, the L.A. native shares her perspective on decorating a home with kids, a mantra for aspiring entrepreneurs, and whyĀ investing in a comfortable wardrobe is worthĀ it.
What three words would you use to describe your home decor?
Neutral, organic, classic.
What three words would you use to describe your home decor?
Neutral, organic, classic.
How do you strike a balance between sophisticated and kid-friendly decor?
I donāt think you need to compromise on style when you have children. That said, when you have kids your home needs to be comfortable and useable ā nothing can be too precious. Simplicity also helps make a space both stylish and kid-friendly. Paring down to only what is needed, loved or can be used is so helpful in controlling the chaos. I recommend using nice bins and containers to keep everything organized and make closets and storage spaces look beautiful, even if they arenāt visible all the time.
How do you strike a balance between sophisticated and kid-friendly decor?
I donāt think you need to compromise on style when you have children. That said, when you have kids your home needs to be comfortable and useable ā nothing can be too precious. Simplicity also helps make a space both stylish and kid-friendly. Paring down to only what is needed, loved or can be used is so helpful in controlling the chaos. I recommend using nice bins and containers to keep everything organized and make closets and storage spaces look beautiful, even if they arenāt visible all the time.
We recently launched the Parachute x Jenni Kayne Striped Linen Duvet Cover Set! How do you plan on styling it in your own home?
I currently have itĀ on our guest bed at home. I love that itās minimal but different than my typical all-whiteĀ beddingĀ āĀ and washedĀ linenĀ is my favorite material. Our guests will never want to leave! I use theĀ Fringe Alpaca ThrowĀ at the end of the bed or Iāll bring it into the living room to cozy up with the kids after dinner.
We recently launched the Parachute x Jenni Kayne Striped Linen Duvet Cover Set! How do you plan on styling it in your own home?
I currently have itĀ on our guest bed at home. I love that itās minimal but different than my typical all-whiteĀ beddingĀ āĀ and washedĀ linenĀ is my favorite material. Our guests will never want to leave! I use theĀ Fringe Alpaca ThrowĀ at the end of the bed or Iāll bring it into the living room to cozy up with the kids after dinner.
Youāre known for your stunning home decor and elevated California style. What do you look for when shopping for your home?
I love classic, timeless pieces that feel special and can be enjoyed for many years, if not forever. I gravitate toward interesting textures more than bold colors. I like warm, natural materials and fabrics like wood, cotton, alpaca and cashmere. I usually incorporate color into my home through art, nature or florals.
Youāre known for your stunning home decor and elevated California style. What do you look for when shopping for your home?
I love classic, timeless pieces that feel special and can be enjoyed for many years, if not forever. I gravitate toward interesting textures more than bold colors. I like warm, natural materials and fabrics like wood, cotton, alpaca and cashmere. I usually incorporate color into my home through art, nature or florals.
Walk us through your bedtime routine. What products do you use before turning in?
I put on cozy pjs ā I am loving the cotton sleep shirts from the Los Angeles labelĀ Sloan. I have a few natural remedies I like to use for relaxation, too.Ā H.Gillerman OrganicsĀ makes aĀ lavender essential oil rollerĀ that I love. I also rub someĀ magnesium oilĀ on my forearms or drinkĀ Natural Calm, which has magnesium in it.
Walk us through your bedtime routine. What products do you use before turning in?
I put on cozy pjs ā I am loving the cotton sleep shirts from the Los Angeles labelĀ Sloan. I have a few natural remedies I like to use for relaxation, too.Ā H.Gillerman OrganicsĀ makes aĀ lavender essential oil rollerĀ that I love. I also rub someĀ magnesium oilĀ on my forearms or drinkĀ Natural Calm, which has magnesium in it.
Bedside tables reveal a lot about a personā¦whatās on yours?
I keepĀ Bag BalmĀ in my drawer to use on my lips before I go to bed. I use a diffuser for essential oils. For something pretty and decorative with good energy, I have a silver bowl filled with clear crystals and usually have some flowers in a pretty vase as well.
Bedside tables reveal a lot about a personā¦whatās on yours?
I keepĀ Bag BalmĀ in my drawer to use on my lips before I go to bed. I use a diffuser for essential oils. For something pretty and decorative with good energy, I have a silver bowl filled with clear crystals and usually have some flowers in a pretty vase as well.
What keeps you up at night?
Too much to do the next day! I keep a notepad next to my bed so that I can write down whatever pops into my head ā and let it go.
What keeps you up at night?
Too much to do the next day! I keep a notepad next to my bed so that I can write down whatever pops into my head ā and let it go.
Being a working mom is demanding, and mornings can be extra hectic. Do you have a tip for keeping mornings on track without compromising QT with your kids Ripley, Tanner and Trooper?
Mornings are a joint effort in my house, as Iām not a morning person! My husband picks up a lot of the slack. So, my tip is to divide and conquer! Help each other out.
Being a working mom is demanding, and mornings can be extra hectic. Do you have a tip for keeping mornings on track without compromising QT with your kids Ripley, Tanner and Trooper?
Mornings are a joint effort in my house, as Iām not a morning person! My husband picks up a lot of the slack. So, my tip is to divide and conquer! Help each other out.
Tell us about your go-to outfit. What ensemble makes you feel comfortable and confident?
I have a uniform of an easyĀ knitĀ orĀ button-down shirtĀ from my collection,Ā high-waist jeans, and either myĀ DāOrsay FlatsĀ orĀ Mule Slides. Itās comfortable, flattering, and I feel like myself in it.
Tell us about your go-to outfit. What ensemble makes you feel comfortable and confident?
I have a uniform of an easyĀ knitĀ orĀ button-down shirtĀ from my collection,Ā high-waist jeans, and either myĀ DāOrsay FlatsĀ orĀ Mule Slides. Itās comfortable, flattering, and I feel like myself in it.
Youāre a successful designer and lifestyle curator. Do you have a mantra or one piece of advice youād share with other entrepreneurs trying to build their own businesses?
Stay true to yourself. Itās easy to get swept up in what everyone else is doing, either creatively or from a business perspective, but if it doesnāt come naturally, itāll be an uphill battle. Embracing what makes your business unique and special, and focusing on growing those qualities, is a better use of your time and energy.
[Ed. note: This collection has sold out.]
Youāre a successful designer and lifestyle curator. Do you have a mantra or one piece of advice youād share with other entrepreneurs trying to build their own businesses?
Stay true to yourself. Itās easy to get swept up in what everyone else is doing, either creatively or from a business perspective, but if it doesnāt come naturally, itāll be an uphill battle. Embracing what makes your business unique and special, and focusing on growing those qualities, is a better use of your time and energy.
[Ed. note: This collection has sold out.]
