Weāre in stitches over our newest limited edition: Say hello to ourĀ Stitch Stripe Duvet Cover Set, a matching duvet cover and shams featuringĀ woven horizontal stripes for a traditional, handcrafted look. An easy way to update your bed, this duvet cover set pairs well with our entire assortment. Find out how our Creative Team earned their stripes by designing, styling and shooting thisĀ eye-catchingĀ Set.
The Design
The Design
What inspired the stitch stripeās textured look and feel?
Amy Hoban, Creative Director:OurĀ concept for Spring 2017 is modern eclectic, andĀ this pattern upholdsĀ that theme beautifully. The design has an artisan feel but remains very contemporary.
What inspired the stitch stripeās textured look and feel?
Amy Hoban, Creative Director:OurĀ concept for Spring 2017 is modern eclectic, andĀ this pattern upholdsĀ that theme beautifully. The design has an artisan feel but remains very contemporary.
How do the Stitch Stripe Duvet Cover Sets pair with our existing bedding?
Meghan McGrady, Product Development Manager:The duvet cover set comes in two colors: Grey with white stripes (grey white) and ivory with black stripes (ivory black). Weāve never done black in any medium! The ivory black pairs especially wellĀ with ourĀ coal linen bedding.
Amy:Both duvet cover sets look great when paired withĀ white. It really pops and looks almost like the cuff of a crisp white button down shirt. Our goal is to design everything to be versatile. The ivory black colorway is probably the most distinctive combination weāve done to date. However, it doesnāt require matchingĀ sheets,Ā per se, becauseĀ it fits with our entire assortment.
How do the Stitch Stripe Duvet Cover Sets pair with our existing bedding?
Meghan McGrady, Product Development Manager:The duvet cover set comes in two colors: Grey with white stripes (grey white) and ivory with black stripes (ivory black). Weāve never done black in any medium! The ivory black pairs especially wellĀ with ourĀ coal linen bedding.
Amy:Both duvet cover sets look great when paired withĀ white. It really pops and looks almost like the cuff of a crisp white button down shirt. Our goal is to design everything to be versatile. The ivory black colorway is probably the most distinctive combination weāve done to date. However, it doesnāt require matchingĀ sheets,Ā per se, becauseĀ it fits with our entire assortment.
Weāve done pinstripes in the past. What is distinctive about the stitch stripes?
Meghan:Ā Weāve always been interested in designing a horizontal stripe. Everything weāve done so far has been vertical, so this was exciting! The horizontal stripe gives your bed a fresh look ā when you pull your bedding back all the stripes and folds line up. Itās stunning!
Amy:Itās not an overpowering stripe. In the past, weāve done more traditional ā even preppy ā stripes. With stitch stripe, we took a much more delicate and modern approach, achieved through the horizontal direction, spacing and stitching.
Weāve done pinstripes in the past. What is distinctive about the stitch stripes?
Meghan:Ā Weāve always been interested in designing a horizontal stripe. Everything weāve done so far has been vertical, so this was exciting! The horizontal stripe gives your bed a fresh look ā when you pull your bedding back all the stripes and folds line up. Itās stunning!
Amy:Itās not an overpowering stripe. In the past, weāve done more traditional ā even preppy ā stripes. With stitch stripe, we took a much more delicate and modern approach, achieved through the horizontal direction, spacing and stitching.
The Styling
The Styling
Why did you choose to create the Stitch Stripe Duvet Cover Sets in Percale as opposed to linen or Sateen?
Meghan:Ā Linen and percale are the best spring and summer fabrics because of their weight. Having just debutedĀ toast linen, it was bestĀ to do something in percale to balance out our bedding.
Amy:The stitch stripeĀ would look good in linen. Sateen may start to be a little too boudoirā¦
Why did you choose to create the Stitch Stripe Duvet Cover Sets in Percale as opposed to linen or Sateen?
Meghan:Ā Linen and percale are the best spring and summer fabrics because of their weight. Having just debutedĀ toast linen, it was bestĀ to do something in percale to balance out our bedding.
Amy:The stitch stripeĀ would look good in linen. Sateen may start to be a little too boudoirā¦
Whatās the best way to style the new duvet cover set?
Amy:We discussed before the shoot that the duvet cover setĀ would pair best with our solid percale bedding. Both setsĀ looked amazing with white, and they both looked gorgeous withĀ slate. The surprise of the shoot was that ivory black looked so good withĀ navy!Ā It proved how many fresh looks you can get out of this collection.
Whatās the best way to style the new duvet cover set?
Amy:We discussed before the shoot that the duvet cover setĀ would pair best with our solid percale bedding. Both setsĀ looked amazing with white, and they both looked gorgeous withĀ slate. The surprise of the shoot was that ivory black looked so good withĀ navy!Ā It proved how many fresh looks you can get out of this collection.
It looks like this set incorporates more props than usual! What inspired the look for this shoot?
Amy:Weāve actually been trying to simplify the shots because we want the focus to be on our textiles.Ā Itās the stitch stripes that really give the appearance of a more detailed room! TheĀ design captures the eye and providesĀ visual interest.
Meghan:P.S. Plants add aĀ bohemian vibe and layered look!
It looks like this set incorporates more props than usual! What inspired the look for this shoot?
Amy:Weāve actually been trying to simplify the shots because we want the focus to be on our textiles.Ā Itās the stitch stripes that really give the appearance of a more detailed room! TheĀ design captures the eye and providesĀ visual interest.
Meghan:P.S. Plants add aĀ bohemian vibe and layered look!
Did you secretly (or not so secretly) want any of these props for your own home?
Amy:The marble side nightstandĀ was amazingā¦and the chunky wood table was also a favorite. Theyāre all gorgeous!
Did you secretly (or not so secretly) want any of these props for your own home?
Amy:The marble side nightstandĀ was amazingā¦and the chunky wood table was also a favorite. Theyāre all gorgeous!
The Shoot
The Shoot
Did the Stitch Stripe Duvet Cover Sets photograph easily? Did you have to use any special lighting techniques to capture the correct color?
Nicole LaMotte, Photographer:The Stitch Stripe Duvet Cover Set photographed beautifully āĀ even with the subtle grey white. We got lucky, no special lighting techniques were required.
Did the Stitch Stripe Duvet Cover Sets photograph easily? Did you have to use any special lighting techniques to capture the correct color?
Nicole LaMotte, Photographer:The Stitch Stripe Duvet Cover Set photographed beautifully āĀ even with the subtle grey white. We got lucky, no special lighting techniques were required.
What was your favorite pairing to shoot?
Nicole:The ivory black with navy was definitely my favorite pairing for my own homeā¦and to photograph (wink).
[Ed. note: This collection has sold out.]
What was your favorite pairing to shoot?
Nicole:The ivory black with navy was definitely my favorite pairing for my own homeā¦and to photograph (wink).
[Ed. note: This collection has sold out.]
