We’re excited to announce a collaboration with Kith, a leading lifestyle brand with a progressive retail concept. Their limited run launches as part of their Monday Program™ is one of the unique concepts that drew us to the brand. This is their first expansion into the home space, and we’re delighted to be a part of it.
This bedding collection features soft, garment washed textiles adorned with the Kith monogram – a first for Parachute, as we’ve never incorporated logo-details into a bedding design until now – and the assortment reimagines Parachute’s signature sets as seen through the Kith lens. The 6-piece collection features Parachute’s Percale bedding in two sizes, King and Queen, and three muted tones drawn from the Kith palette: Dusty Mauve, Pyramid Tan, and White.
Crafted from 100% long-staple Egyptian cotton, each set includes one fitted sheet, one monogram print top sheet, one duvet cover with monogram printed at underside, two monogram print pillowcases and two shams. All sheets are Oeko-Tex® certified, conforming to strict environmental and socially responsible production standards. The assortment is packaged in a custom drawstring bag and comes in a box with co-branded details.
"We are looking to build a world for our extended family to live in. So when we introduce a new product category, we do so by working with the brands who I believe are best in class,” says Ronnie Fieg, CEO and Creative Director of Kith. “I use Parachute bedding in my home, so working with them to create these sets is very special to me. The quality of these sets and the execution of their design is the only way I could have envisioned Kith entering into bedding.”
Kith for Parachute releases on October 17th at Kith shops, 11AM EST on Kith.com & the Kith App, and 11AM CET on EU.Kith.com. The Queen bedding set retails for $529 USD and the King bedding set retails for $599 USD.
"We are looking to build a world for our extended family to live in. So when we introduce a new product category, we do so by working with the brands who I believe are best in class,” says Ronnie Fieg, CEO and Creative Director of Kith. “I use Parachute bedding in my home, so working with them to create these sets is very special to me. The quality of these sets and the execution of their design is the only way I could have envisioned Kith entering into bedding.”
Kith for Parachute releases on October 17th at Kith shops, 11AM EST on Kith.com & the Kith App, and 11AM CET on EU.Kith.com. The Queen bedding set retails for $529 USD and the King bedding set retails for $599 USD.
