Jenni Kayne, Designer
Jenni Kayne, Designer

Her brand of effortless cool speaks to today's modern woman.

Parachute x Jenni Kayne: Behind the Design + Styling Tips
Parachute x Jenni Kayne: Behind the Design + Styling Tips

We teamed up with Jenni Kayne to bring her coveted California style to your home.

Visit Airbnb’s Most Popular Listing Ever
Visit Airbnb’s Most Popular Listing Ever

Take a tour of this famous treehouse, now booking spring 2020!

Ally Walsh and Casey Wojtalewicz, Canyon Coffee
Ally Walsh and Casey Wojtalewicz, Canyon Coffee

Meet the duo brewing coffee and warming hearts along the way.

Chris Earl for Parachute: Behind the Design
Chris Earl for Parachute: Behind the Design

We put our full trust in Chris Earl, and he went above and beyond to deliver our premiere furniture piece.

Sarah Sherman Samuel, Designer and Blogger
Sarah Sherman Samuel, Designer and Blogger

Here, a little pillow talk with the Smitten Studio blogger and art director Sarah Sherman Samuel.

Michael Dubin, Dollar Shave Club
Michael Dubin, Dollar Shave Club

The guy who helped upend the razor blade industry has some advice on 5 o'clock shadows.

Parachute x Caroline Cecil: Behind the Design + Styling Tips
Parachute x Caroline Cecil: Behind the Design + Styling Tips

Take a video tour of Caroline Cecil's studio and watch how she created these one-of-a-kind pillow prints.

Kristen Pumphrey and Thomas Neuberger, P.F. Candle Co.
Kristen Pumphrey and Thomas Neuberger, P.F. Candle Co.

This husband-wife team talk work/life balance and their favorite scents.

Jeni Britton Bauer, Jeni’s Splendid Ice Creams
Jeni Britton Bauer, Jeni’s Splendid Ice Creams

The inside scoop on Jeni's evening rituals and favorite caffeinated ice cream concoction.

Rachel Bentley and Carly Nance, The Citizenry
Rachel Bentley and Carly Nance, The Citizenry

These two best friends founded one of our favorite socially conscious home decor brands.

Nandita Khanna, goop
Nandita Khanna, goop

Everyone would do well to take cues from Nandita, fashion editor at J.Crew and California girl at heart, who has refined the art of relaxing with purpose.