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Welcome to West Hollywood

Learn about Parachute's first Design Studio

Life at Parachute

Women sitting in grass with her dog
Bring Your Pups to Parachute This National Dog Day!

This may just be an excuse for us to share some photos of #DogsofParachute...

Image of Nicole Collins
Say Hi to Nicole Collins, Director of Retail People Operations

We chatted with Nicole about how she uses her innate sense of creativity and a human-first approach to leading our stores teams. Naturally we also had to ask her Parachute’s favorite question…how does she feel about pineapple on pizza?

Anove Products display on a walnut platform between two vases of roses
Chat with ANOVÉ Founder + CEO Evonna Kuehner and Shop the Brand at Select Parachute Stores, Starting Today!

Starting today, ANOVÉ CEO Evonna Kuehner will be visiting Parachute stores across the U.S.

parachute bedding
Parachute Employees Share Their Favorite Products Just in Time For Sale

Parachute insiders share their tried, tested and most beloved products. Time to prep your cart.

Nick Reshamwalla Head Shot
Say Hi to Nick Reshamwalla, VP of Engineering

Nick details how he builds and motivates an all-star team, and of course, if he likes pineapple on pizza. We just had to know.

We're Here, Nashville!

We just opened our 17th Parachute store in Nashville, our largest store yet

Parachute Edina Store
Parachute Edina is Now Open

We just opened our 15th and largest store to-date!

Various ANOVÉ products
Meet Evonna Kuehner, Founder of ANOVÉ and the Latest Home for Dreams Grant Recipient

Learn about ANOVÉ and how they are prioritizing inclusivity in clean beauty.

Bed with Dusk, latte and ochre.
We're Now Available in Canada

We're headed north to outfit Canada with all things soft and cozy.

Swimwear models on beach.
A Follow Up With Our Mentee, Taylor Long

Hear from Nomads Founder and Our Grant Recipient, Taylor Long!