Say Hello to Pamela Adewoyin James of Lola Ade, Our Home for Dreams Grant Recipient
Say Hello to Pamela Adewoyin James of Lola Ade, Our Home for Dreams Grant Recipient

Pamela is the founder and designer of a jewelry line infused with color and culture.

Introducing Our Mentorship Program
Introducing Our Mentorship Program

The Home For Dreams Initiative is designed to support Black-owned businesses.

Meet Liz Kim The Co-Founder of The Stereotype Project Foundation
Meet Liz Kim The Co-Founder of The Stereotype Project Foundation

The Co-Founder of The Stereotype Project is challenging our cultural perceptions

Get to Know Erica A., Founder and CEO of blended and Our New Home For Dreams Grant Recipient
Get to Know Erica A., Founder and CEO of blended and Our New Home For Dreams Grant Recipient

Erica A. shares with us what inspired her business venture, blended!

Gifts For The One Who Loves You
Gifts For The One Who Loves You

Mother’s Day gift ideas for moms, chosen family, you and beyond as recommended from the Parachute team.

Meet Jessica Schramm, Parachute’s In-House Photographer
Meet Jessica Schramm, Parachute’s In-House Photographer

Jessica came out from behind the camera to tell us about her idyllic southern upbringing and life on set in sunny LA.

Parachute Boston Is Officially Open!
Parachute Boston Is Officially Open!

We just opened our 24th store…and we’re wicked happy about it.

Meet Daniel Powell, Parachute’s Sr. Design Manager
Meet Daniel Powell, Parachute’s Sr. Design Manager

Daniel’s a born and bred tinkerer, designer…and kiteboarder! We talked to him about his life at Parachute including what he really thinks of his coworkers. Spoiler – it’s good!

Behind the Seams: Working At a Parachute Store During the Busiest Time of Year
Behind the Seams: Working At a Parachute Store During the Busiest Time of Year

We asked Parachute Store Managers what it's really like working during Black Friday.

Staff Picks: Parachute Insiders Share Their Favorite Products
Staff Picks: Parachute Insiders Share Their Favorite Products

Get product recommendations from the people who know Parachute best!

We’re in Nordstrom! And – a New, Exclusive Color
We’re in Nordstrom! And – a New, Exclusive Color

Come visit us at select Nordstrom locations in the US and Canada.

Welcome to West Hollywood
Welcome to West Hollywood

Learn about Parachute's first Design Studio