Routine Doesn’t Have to be Ordinary

From steamy showers to slow mornings, comfort starts here and lasts for years.

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Organic Plush Towels

"The fluffiest, softest towels I've ever used"

- Town and Country

Trusted by 25,000+ happy bathers.

THE BEST TOWELS

These are the best towels we have ever owned or used. We are hooked on this luxurious feel and quality.

Organic Plush Towels
BUY!

“​​Favorite towels I’ve ever had so far! Only have washed twice, but they keep getting better and better. I highly recommend.”

Soft Rib Towels
FLUFFY & FRESH

"Still fluffy and bright white after dozens of washes."

Organic Plush Towels
SO. PLUSH.

“Thick and plush, but they actually dry you off.”

Organic Plush Towels
GETTING MORE!

“I love these towels! They really do dry quick, and they are so, so soft! Very happy with my purchase!”

Soft Rib Towels
THE ONLY TOWEL

“These towels are well made, feel good against your skin, and absorb water very well.”

Classic Turkish Cotton Towels
QUICK DRY!

“These are beautiful and dry very quickly, even when they are left on the counter!”

Soft Rib Towels
LOVE IT!

“Great quality, stepped out of the shower onto it for the first time and was like “ohhhhh” it’s so soft!”

Soft Rib Tub Mat
SUPER SOFT!

“These towels are not merely soft, they’re super soft. Highly absorbent, wash well, beautiful color and feel totally luxurious.”

Soft Rib Towels
BEAUTY + FUNCTION

“This tub mat is so lovely. The color is gorgeous and it’s so soft and squishy that my puppy has taken to napping on it while I’m showering.”

Soft Rib Tub Mat
Organic Plush Towels (Adobe)

Organic Plush Towels

NEW

Organic Plush Towels

$35 - $162
NEW
Soft Rib Towels (Lagoon)

Soft Rib Towels

Soft Rib Towels

$35 - $162
Organic Cotton Mosaic Towels (Ash and Toast)

Organic Cotton Mosaic Towels

Organic Cotton Mosaic Towels

$62 - $107
Organic Resort Stripe Towels (Camel with Soft Black)

Organic Resort Stripe Towels

Organic Resort Stripe Towels

$35 - $162
Classic Turkish Cotton Towels (Dusk)

Classic Turkish Cotton Towels

Classic Turkish Cotton Towels

$26 - $144
Cloud Cotton Robe (Lagoon)

Cloud Cotton Robe

Cloud Cotton Robe

$234
Cloud Cotton Robe (Dusk)

Cloud Cotton Robe

Cloud Cotton Robe

$234
Classic Turkish Cotton Robe (Dusk)

Classic Turkish Cotton Robe

Classic Turkish Cotton Robe

$270

Reviews

Unlike most bath towels that lose their absorbency over time, this one is built for the long haul — unparalleled softness, absorbency, and durability, wash after wash

Livingetc.

The Best Towels

GQ HOME AWARDS 2025, Organic Resort Stripe
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The Parachute Difference

100% Organic Cotton
Aerocotton Technology (Softer, more absorbent, dries faster)
Long-Lasting Softness (Maintains plush feel wash after wash)
Free 60-Day Returns
Always Free Shipping
- BROOKLINEN -
- QUINCE -
- WEST ELM -

New and Trending

1 8

Only the highest-quality materials, period.

Percale

Popular

Crisp, Smooth, Breathable

100% long-staple Egyptian cotton is our not-so-little secret to unbelievably smooth, durable percale.

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Linen

Popular

Soft. Airy. Relaxed.

As true linen lovers, we had to go with the finest 100% European flax for our most iconic fabric.

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Brushed Cotton

Buttery. Soft. Breathable.

Gently brushed and washed for a 100% cotton sheet we crave whenever we’re not in bed.

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Heirloom TENCEL™ Linen

Casual. Elegant. Sustainable.

Our innovative blend of botanical TENCEL™ & European flax fibers is sustainable and luxurious.

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Sateen

Silky. Smooth. Refined.

This 100% cotton fabric is smooth as silk thanks to a unique, tight weave.

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Organic Plush

Plush. Soft. Modern.

Our plushest, most outrageously soft towel made of 100% organic long-staple Aegean Turkish cotton.

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Soft Rib

Popular

Soft. Quick-Drying. Modern.

Our team’s go-to towel is crafted from long-staple Turkish cotton with a sculpted rib design.

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Organic Resort Stripe

Soft. Sustainable. Quick-Drying.

We love a seaside resort moment – with striped bath linens crafted from pure organic cotton.

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Organic Cotton Mosaic

Absorbent. Textured. Sustainable.

With stunning, touchable texture, these organic towels are fashion-forward with retro vibes.

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Waffle

Lightweight. Textured. Quick-Drying.

Soft honeycomb towels, made of 100% long-staple Turkish cotton and inspired by the world’s finest spas.

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Classic Turkish Cotton

Absorbent. Soft. Plush.

Perfectly absorbent, soft, fluffy towels made of 100% long-staple Turkish cotton.

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Frequently Asked Questions

  • Are Parachute bath products safe for sensitive skin?

    Yes. All our bath items are OEKO-TEX® Standard 100 certified, ensuring they're free from harmful chemicals and safe for everyday use.

  • Do Parachute towels hold up over time?

    Yes. Our towels are plush, absorbent, and designed for years of daily use. With premium materials and thoughtful construction, they stay soft and strong wash after wash.

  • Where are Parachute towels and robes made?

    Our bath collection is crafted in family-owned factories in Turkey, a region renowned for its centuries-old cotton tradition. Every piece is made with integrity, expertise, and care.

  • Are your bath products sustainably made?

    Yes. Sustainability is woven into every step of our process. We prioritize responsible sourcing, low-impact farming, and carbon-neutral shipping. Our durable designs mean fewer replacements and a lighter footprint.